Branding Your Business

When it comes to a business, especially a small business, it is extremely important to build a brand.  However, a brand isn't just a logo and a name.  A brand is your company's story, how you want your company to be perceived.  


A brand is also used to maintain consistency between environment (storefront or office), print media, signage, packaging, website & online advertising, content marketing & social media, sales & customer service.  


MMS believes that we can build you a successful brand that works for your business and audience in 11 steps.


1. Define your brand’s target audience

When determining your target audience, focus on who exactly you are trying to reach. You’ll tailor your mission and message to meet their exact needs.

The key is to get specific, by figuring out detailed behaviors and lifestyle of your consumers.


2. Define your brand mission statement

Craft a clear and concise expression of what your company is most passionate about. The mission statement should define a purpose for existing.


3. Research brands within the industry

A main goal when branding your business is todifferentiate from the competition. It can convince a customer to purchase from you over them.


4. Outline qualities & benefits of your brand

What are you offering, that no one else is offering?

Focus on the key qualities and benefits that make your company branding unique.


5. Create a brand logo and tagline

What are you offering, that no one else is offering?

Focus on the key qualities and benefits that make your company branding unique.


6. Formulate your brand voice

Your voice is dependent on your company mission, audience, and industry.

It’s how you communicate with your customers, and how they respond to you.

Ultimately, you want to choose a brand voice that makes sense and resonates with your target audience.


7. Build a brand message & elevator pitch

This part of the brand development process goes beyond your business logo or tagline to define key aspects of who you are, what you offer, and why people should care.

A brand message is an opportunity to communicate on a human level, making a direct emotional connection with your consumers.


8. Let your brand personality shine

Your clients and customers are looking for an experience tailored to their needs, backed bygenuine personal interaction.


9. Integrate your brand everywhere

Your brand should be visible and reflected in everything that your customer can see, read, and hear.

   - Office / Retail Environment

   - Website

   - Social Platforms


10. Stay true to your brand

Consistency is key. Unless you decide to change your brand into something that is more effective based on measured consumer response.


11. Be your brand’s biggest advocate

Spread the word. No one knows your brand better than you.
Once you build a brand that works for your small business, you, your employee and your

customers are the best advocates to market your brand.


A brand is a story always being told.’

                                                - Former Nike and Starbucks executive Scott Bedbury


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Contact us today for a free consult.